Study On Development Of Experiential Tourism Products Based On The Slow Life Concept

The rapid development after Industrial Revolution brought the physical improvements and environmental problems, psychological problems as well. More and more people began to think about the essence of the life. "Slow Food Movement" and "Cittaslow Movement" were launched in succession and generated the slow life concept, which was led by the developed countries in Western. As the Regional Product of the slow travel, Slow City was generated and catered to the concept of the slow life. Under these backgrounds, this paper used the slow life concept as the core concept and researched for the experiential tourism products based on the slow life concept.First of all, this paper took Yaxi Cittaslow (Gaochun County, Nanjing) for example, analysed the development status of the available experiential tourism products. Then proposed a experiential tourism products system, which was composed by the Core Product, Ancillary Product and Augmented Product.Form a macro standpoint, explored the problems of the available experiential tourism products in Yaxi Cittaslow.Second, on the basis of founding the problems used the reference of the foreign experiential tourism products based on the slow life concept. Contrasted foreign experiential tourism products based on the slow travel with the internals’, after analysed the development status of the foreign Single Products, Route Products and Regional Products in slow travel. However, as the Regional Products of the slow travel, experiential tourism products in Cittaslow were the emphasis of this research. Through the comparison of the leading of the product development, the function of the product and the experience of the product in Cittaslow, then gained the experiences and the mirror.Last, this paper summarized the shortages and experiences, which was based on the above researches, then put forward some advices, such as:optimizing the function of the government; Emphasis on the abstract of the slow life concept, then form the brand characteristics; Improving the participation and the experience of the tourism product; Consummating the structure of the tourism industry, then increase the cultural function of the tourism product; Strengthen the consciousness of slow life concept in public. Hoping to give. the advices of slow life concept and its’ experiential tourism product. In addition, provide a new perspective in creating a good livable and tourism city.