| China economic development has attracted worldwide attention,along with the comprehensive strength of independent promotion,domestic enterprises in China from the beginning of 2008 to the emergence of a large number of outstanding Fortune 500 companies,these companies ranging from science and technology,culture,education and other aspects,the Internet Co started Baidu,Tencent,Ali is the representative of outstanding enterprises.Although the beginning is the identity of advertisers working in the market,but with the development of the slowly,the three businesses have been far more than their original position,this cross-border three companies is the largest Baidu Inc,Baidu search engine from the Chinese service now has developed into a large enterprise a new technology,in addition to his field covering its own search engine,with the slowly development,Baidu from connecting people and information extension to connect people and services,let users directly through Baidu mobile products to obtain the service.Currently,Baidu is through business models and products,continuous technological innovation,integration and development of the industry to promote the financial,medical,education,automotive,life services of the real economy and the depth of the Internet,to promote economic innovation and development,change the mode of economic development play a positive role.Baidu can be so quick to expand into all walks of life,in addition to the research team's own role,there is one of the most important way,it is acquired from Baidu after the listing in order to upgrade their acquisition of the size of the company is not under 100.At present,many mergers and acquisitions is an important means to expand the company site,but at present there are still many areas because the evaluation is not perfect,especially there are many disputes methods lost enterprise value assessment on the basis of this paper to explore the mainstream method from the theory,combined with the data of Baidu Inc on the business value of the two most commonly used methods EVA and FCFF two methods to make a comparison,two kinds of methods to investigate whether there are differences in the same value,and discuss the reasons for differences. |
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