A Research On How To Promote The Comprehensive Competitiveness Of The State-owned Commercial Bank's Bond Underwriting In Our Country

For the few years,the process of the interest rate marketization and financial have accelerated in our country,the commercial banks have to face increasingly fierce competition in traditional business,and there is a pressing need for the development of bond underwriting.This Standardized products of investment banking was born more than 10 years,but now,becomes an important point of the transformation and development of the commercial banks to improve the cooperation between banks and enterprises.Therefore,the commercial banks compete with one another fiercely in the bond market.In the face of such a situation,how can the state-owned commercial banks keep the traditional dominant position,and at the same time,explore the blue ocean market through continuous innovation,to improve the comprehensive competition ability.Firstly,this paper elaborates the meaning of this topic,introduces the theory involved and the elements of Potter's five forces model,analyzes the international advanced experience and compares it with the underwriting practice of our state at present.Then,the paper analyzes the overall bond underwriting market conditions and the competitiveness of the commercial banks,and focuses on the analysis of competition situation in the bond underwriting market for the state-owned commercial banks in Fujian,using Potter's five forces model.After the analysis of the bargaining power of suppliers(bargaining power of investor),the bargaining power of buyers(bargaining power of issuer),the threat of new entrants(the threat of new underwriter),and the threat of substitutes(the threat of other direct financing instrument),analyses the competition situation of bond underwriting in Fujian.Then this paper come to a conclusion that the competition of the bond underwriting market in Fujian area has become increasingly intense,but there is still much room for development.Finally,this paper puts forward some suggestions,based on the analysis,to improve the comprehensive competitiveness of the state-owned commercial banks.