The Study On Gold And Silver Coin Market Transaction Mechanism

Gold and silver coins in China are national fiat currency with specific themes issued by People's Bank of China.Since the first release of contemporary precious metal commemorative coins in 1979,there are altogether more than 2000 categories totaling 120 million ounce and 105.8 million pieces of casting coins worth of 140 billion RMB up to now.In recent years,together with the constant growth of national economy and elevation of national income,gold and silver coins have been recognized by more and more people as modern art works,collections and investment goods.The number of collections and investors increases year by year and in the meanwhile,people preserve and add the values of personal assets during gold and silver coin collection and investment process.At present,gold and silver coin market remains in the adjustment stage.Under the dual pressures from enlarged circulation and international gold price regulation,market price bubbles are gradually eradicated and overall market performance remains relatively stable.This is the rational regression after wild speculation.Observing present development conditions of gold and silver coin market,analyzing market structure,excavating problems in market transaction operation mechanism and raising solutions for circulation and transaction mechanism reformation has very important meanings to fully recognize gold and silver market conditions,precisely command market change rules,guide people to make rational investment and promote the healthy,sustainable,and rapid development of domestic gold and silver coin market.This thesis is composed of five parts.Firstly,it introduces the basic conditions and circulation meaning of gold and silver coins in China and explains research background,research meaning,research ideas and shortcomings of the study.Secondly,it starts from the perspective of economics to analyze domestic gold and silver coin market structure and interpret market participation institutions and market structure characteristics.Thirdly,it probes into domestic gold and silver coin transaction operation mechanism from the perspective of primary and secondary gold and silver coin markets in China.Fourthly,it points out existing problems in gold and silver coin market circulation and transaction mechanism,such as circulation scale in violation of market rules,unsound circulation system,severe imbalance of market interest distribution pattern,poor investment marketability,conflicts in marketing channels,nontransparent product marketing information and loophole in electronic transaction.Fifthly,several policy suggestions will be proposed for gold and silver coin market transaction operation mechanism,including reforming franchise marketing and management system,introducing third-party assessment institution for franchise channel management,using commercial banks to establish market rules,exploring new-type franchise and bank marketing cooperation mode,building official market transaction platform,integrating e-commerce marketing and improving gold and silver coin electronic transaction.