A Research On The Strategies For The Transformation And Development Of Rubber Products Manufacturing Enterprises

A company is a local middle-scale rubber manufacturing enterprise.This company was founded in 2000,the main business of the company are buying raw materials,producing and selling rubber products,the main products are rubber belt,rubber tube and other rubber products.When A company is getting growth at each aspect,especially developing in Myanmar,Vietnam,Laos and other foreign markets.However,when the global economy getting weak,overcapacity has become the normal status,so get rid of the overcapacity has become an important measure for A company to solve overcapacity and achieve transformation and development.This article uses the Internal-External Matrix to comprehensively analyze the internal and external environment that A company face under the general trend of national capacity-to-production development.According to the external environment,it can make a comprehensive analysis of the useful information and policies that can be used in the development of the enterprise for the use of A company.At the same time advocate A company to capacity development process,the most important thing is to rely on their own internal conditions,according to external information on the internal management of A company,production technology,production equipment changes and improvements in order to achieve the continued development of enterprises to capacity tide.And put forward the following six transformation and upgrading development strategy:First,we must clear their own development goals,to determine a clear development plan,two,we should pay attention to talent in the manufacturing industry to play an important role,three,to reduce costs,four,to the enterprise production and marketing planning And arrangements,five,we should pay attention to production and marketing strategies to effectively inventory,six,to the rational use of government policies.