Research On The Status Quo And Development Strategy Of Electronic Banking Business Of Bank Of China A Branch

With the development of new technologies such as Internet and artificial intelligence,the trend of banking financial services and Internet is becoming more and more prominent.The continuous emergence of new Internet financial models and the changing behavior of customers have put forward new requirements and higher challenges for banking services.Under the background of 'globalization of the Internet and the rapid development of e-commerce,the electronic banking business gets the new opportunity,which presents the trend of explosive growth.The electronic bank has become edge tool of the financial industry and indispensable elements in the modern commercial competition.In this context,both international and domestic commercial banks are actively developing electronic banking business and exploring solutions.This paper mainly takes Branch A Bank of China as example,and studies the development of electronic banking business,present situation,problems,causes and countermeasures of the bank.Under the guidance of scientific and rigorous research,the paper searches for the questions,analyzes the problem with the theories,and puts forward the countermeasures and suggestions to solve the problems.And it uses literature research,comparative analysis,data analysis and other methods.Firstly,this paper introduces the background of electronic banking development and the significance and technical route of this research.Secondly,the paper studies the development history and current situation of electronic banking at home and abroad,and the influence of its development on our industry.The concept of electronic bank and its related definition are also introduced.Then,from electronic banking business,the customer base,the income,it analyzes the electronic bank competitiveness of Branch A Bank of China.From several aspects,it analyzes its development in the present situation,points out its main problems with in-depth analysis.Finally,from the product innovation,marketing,channel integration,publicity,risk prevention,etc.,the paper explores the countermeasures to solve the problems in the development of the electronic banking of Branch A Bank of China,so as to provide some references for the better development of the electronic banking business and give the suggestion.This paper is different from other researchers' analysis and focus,which is the main innovation.It is hoped that relevant construction suggestions can be put forward for the reform and transformation of financial industry in China.