Research On The W Group Textile Competition Strategy

In recent years,the unfavorable situation in the textile and apparel trade has resulted in excess capacity in the industry,and the internal competition in the industry has been fierce.Traditional textile companies have accelerated the transfer of excess production capacity and structural upgrading in cruel markets,which is an important issue that threatens the survival of enterprises.W Group is a traditional enterprise with textiles as its main business.Based on its superior geographic capabilities,it has established a strong presence in Shandong and integrated its peripheral processing capabilities.It has completed coverage of the entire industry chain and global customers,and has performed well on a variety of indicators.In the fierce competition stood firm.This article analyzes W Group's textile business based on current external conditions,analyzes external conditions such as industrial environment under the guidance of the five-force model theory,and analyzes the internal conditions from various aspects such as resources and capabilities,and based on This is the SWOT analysis.Based on the SWOT analysis results,the competitive strategy is selected,and the positioning is upgraded to the supply chain service provider.Under this guidance,the specific customer's early,mid-term and late-stage needs are accurately positioned to achieve the difference.Service.In order to adapt to this differentiated competitive strategy,we must carry out an in-depth reform of the group's textile business model.While improving management and technology,we must improve core competitiveness.In addition to management level and technology research and development,we must further strengthen human resources and optimize Institutional mechanisms,scultivating corporate culture,and perfecting incentive mechanismmust also be matched.After positioning the competitive role as an industrial chain supplier,based on the unique attributes of the textile industry,it will continue to strengthen the advantages of small and medium-sized enterprise customers in the supply chain construction,expand other sales channels,and complete one-stop raw material procurement for all types of enterprises.Complete the transformation from traditional suppliers to supply chain service providers.Through the study of this article,we hope to provide some reference for the competitive strategy of W Group's textile business,and also provide a useful reference for other enterprises in the textile industry in the development strategy.