TY Company's Supply Chain Financial Business Competition Strategy Research

With the rapid development of the national economy and the improvement of the level of productivity,the number of SMEs in China has increased significantly,Has become an important force to promote the development of the market economy.However,due to low self-credit level,low mortgage collateral such as fixed assets,poor management and management,and opaque financial information,SMEs have long-term problems of financing and financing,especially for SMEs in the supply chain.The pressure of funding shortages and the difficulty of extending the account period.Traditional financing channels can no longer meet the strong capital needs of these small and medium-sized enterprises.In this context,the supply chain financial services aiming at solving the financial difficulties of SMEs in the supply chain,improving the efficiency of supply chain operations,and reducing the overall management cost of the supply chain Rise.As a cross-industry financial service process improvement measure,supply chain finance has been widely used,It is gradually developed into an industry based on the integrated financial services provided by the entire supply chain,That is,the supply chain financial industry.TY is a platform company that is established in Inner Mongolia and engaged in supply chain financial services.The company was established in the context of rapid development of the industry and encouragement of national policies,and has received strong support from the local government.It also has good resource conditions and good development prospects.However,as a start-up company,it is facing increasingly fierce competition.The competitive environment,constantly updated technology and many of its own limitations,TY’s survival is facing great challenges.How to choose a competitive strategy that adapts to the current environment has become an urgent problem for TY companies.This paper takes TY as the research object,based on the strategic management theory and supply chain finance theory,based on the understanding of the overall situation of the company and the development status of the supply chain financial business,analyzes the problems existing in the development of the company’s supply chain financial business,and then Using the PEST analysis method and five competitive models,the external environment of TY company is analyzed,and the opportunities and challenges are presented.The comparative analysis method is used to analyze the company’s resource conditions and capabilities.The advantages and disadvantages of the company;Next,this paper uses the SWOT analysis method to derive the competitive strategy and key points that TY should choose when developing the supply chain financial business,and then propose specific measures to be taken to ensure the implementation of the strategy.Through the research in this paper,on the one hand,it can provide a clear competitive strategy and its key points for the development of TY’s supply chain financial business,which is of great significance for the improvement of TY’s competitiveness;on the other hand,for other supply chain financial platforms in the industry.The company’s competitive strategy choices also have some reference.