Marketing Strategy Study Of D Company

There were thought of "health food" and "cute before sickness" in Chinese ancient books of "Huang di's Canon of Medicine" and "Compendium of Material Medica",it has been a long history of Chinese herbs.But on the other side,as for Chinese herbs,There are shortcomings that it is not east to avail their raw materials and define their quality,it is not convenient to use them as well.As for modern food supplement,they are produced by utilizing modern medical technology and according to exact clinical test data of their assay and function,so that daily dosage could be fixed.The form of food supplement normally are in hard/soft capsule and/or tablet and are convenient to take them.The marketing cdannel was sold mainly thru pharmacies before the emerging of internet sales,the prices were on the high side because of heavy staff costs and intermediary business.While there are lots of advantages of internet sales,there were not intermediary business and prices are verytransparent,The consumers could make choice by comparation of different salers,hence they could purchase the food supplements with good quality and reasonable price.It will be helpful for the healthy development of Chinese food supplement by analyzing internet sales of food supplement.Fistly this article analyzes current status,existing questions and developing trend of internet sales for food supplement.Then it introduces the analyzed theories and methods of "STP"?"Combination Marketing Theory"?"PEST Analysis Method and Michael Port Five Forces Model" and his "Competition Strategy"?Basis on information of the development and internet marketing status of D company,The article analyzes the macro environment and competition environment as well as consumer'requirement and their behavior according to the theories of "PEST Analysis Method and Michael Port Five Forces Mode;",Thirdly with the theory of "STP" and"Internet Combinational Marketing Theory",The article analyzes current marketing status of D company,and its existing questions and improved proposal.and make suggestion how to improve marketing strategies,The most important is to reposition target market and reestablish product series,and take action to make marketing strategy improvement ie "Create stylish product by synthetically using marketing strategy" "Improve consumer's shopping feeling by lifting DSR Scores" "Develop new product by utilizing focus-strategy" "Make further efforts to promote and manage brand".At last,The analyst makes the proposal and point out how to improve the management of the plan and organization for internet marketing of D company,The reason of taking these solutions is hope to improve the internet marketing forms and contents of D company from the primary stage of product sales to optimization of shop-running and brand promotion as well as product innovation,So as to enable the potential consumers not only accept D company products but also recognize its value and livestyle,and are knocked both in emotion and spirt,The consumers then will be royal for D company'product and brand.By this manner,D company will be able to maintain its competition and promote its selling well and a good effectiveness will be expected,meanwhile this article will also make a helpful exploration of internet marketing of Chinese food supplement industry.