Research On Marketing Strategy Of Internet Selling Products Of Ping An Health Insurance Company

With the development of internet era, the internet has become the main battlefield of marketing among insurance companies providing detailed marketing modes for billions of netizens. Compared to traditional marketing modes, internet marketing can lower the operation cost, extend the working hour and space, and facilitate the product innovation and service improvement.Compared with the developed countries in the world, the internet insurance in Chinese domestic market begins much later. Currently, those platforms could only provide 4 basic services:insuring, underwriting, settlement of claims and payment, while the rest process still cannot be implemented online, not to mention diversified insurance products. The internet marketing of insurance has not been fully integrate to the internet, especially its application level of mobile internet and data analysis is far behind those who from developed countries.This thesis discussed the modes and their features of insurance products under internet era, combining with the development history and current situation of domestic insurance product under internet era, it gives the feasible suggestion for Ping An Health Insurance Company for their internet insurance product marketing strategy. By summarizing the strengths and innovation points of the internet marketing of current representative insurance companies, point out the current marketing strategy problem existing in Ping An Health Insurance Company and finally give the suggestion including improvement of the legal environment, strengthen of the network security, improvement of product design ability, expediting talent training etc.