Research On Direct Selling Mode Of Health Food Market In China

With the development of commodity economy and the expansion ofthe market, selling has become more and more obviously direct way to globalization.Of course as a WTO developing countries, direct marketing is indispensable for ourcountry. Development of direct selling in Chinese provides jobs whichstill largely promoted the economic growth in china. Therefore, direct marketing isbecoming more and more emphasized in China. The prohibition of marketingregulations and direct management ordinance are the best proofs. We now payattention to direct sales, direct sales model which has Chinese characteristicdevelopment is still the basis of foreign model.This paper will use the theoretical exploration summing up around three aspectsof direct expansion, the first is the direct selling concept, then the form ofdirect, finally is the direct relative to the illegal pyramid selling which has somedifference. We take health food as an example to analyzes the development status andcharacteristics of health food and summarize the marketing development trends inthe health food industry. The reason and some problems should be paid attention to inthe future. Then, the paper points out that the traditional direct salesmodel in sales management and channel efficiency in the industry of our countryhealth food issues, and network marketing model is more conducive to the promotionand development of health food. Taking the South Lee Kum Kee health food companyas an example, the paper proves the direct sales network model playing anirreplaceable role in the health food industry in the future.