Research On The Development Of Tourism Economy In Lanling County Under Government Actions

For the county area,the key to the development of tourism economy lies in the local government to find its own tourism orientation and choose the tourism de velopment path suitable for the local advantages.On the basis of region,resources,the advantages of the location,folk customs,tourism development timing,the marketization process,fully coordinated the spatial layout of each work,give play to the guiding role of the government,maintain good market decision,out of a characteristic of lanling tourism development road,real y achieve strong county of tourism.Lanling County is a county with a long historical history.It once built the Luzhou Prefecture,has a long tradition of cultural connotation,and also has the cultural heritage of Yanzi Tomb,Xiao's Former Residence,and Lan Ling Wine C ulture,and has a lot of cultural and natural resources.Landscape,to create a cultural experience of Lanling features rich travel resources;Lanling County is also an important part of the famous red Yimeng Mountain base,Yimeng Mountain,Jinggangshan and Yanan are also called the three most important revolutionary bases in the period of the Chinese Revolutionary War.Yimeng was known as the “two-war sacred place and the red Yimeng” by the older generation of revolutionaries,which laid a solid foundation for the development of red tourism in Lanling County.While persisting in the concept of openness,inclusion and innovation in tourist products,the Lanling County Government needs to dig deeper and develop rich tourism resources,lay a good example of historical and cultural brands and red resource brands,and take advantage of Lanling County's unique geographical location and uniqueness.With the cultural connotation of Lanling and the increasing development of folk custom tourism,the local government should make sufficient efforts in key aspects such as tourism orientation,management mechanism,product competitiveness,information publicity,and supporting facilities to better promote the tourism economic development of Lanling County.This article systematically analyzes and discusses the development of the tourism economy in Lanling County under government ac tion through field surveys and questionnaires.It addresses the issues and problems in the development of tourism in the Lanling County government and discusses the causes of the problems.With reference to the successful experiences of Jinggangshan and Anji County governments in tourism development,this paper puts forward suggestions for improving the development of tourism economy in Lanling county government: to give play to the role of government as a whole and to promote the development of tourism eco nomy;to locate the tourism image of Lanling and build a tourism brand;Improve the county's tourism industry management system;optimize tourism products and enhance market competitiveness;accelerate the training of tourism professionals,build professio nal personnel;accelerate the use of information technology,expand marketing channels;improve supporting facilities and improve service levels;attach importance to environmental protection,go Sustainable development path.It is hoped that these measures and proposals can provide reference for the healthy development of the tourism economy under the guidance of the government in Lanling County.