Study On Integration Management Mode Of Cyber Marketing Channel Evaluation Project

In recent years,as the data volume increases rapidly,data storage and computational expense reduces,and the AI and other related technique makes the progress,data mining and big data technique get unprecedented development.Many enterprises provide the support for decision-making by the means of data mining.For achieving objectives,reducing cost,improving efficiency,data mining needs standardized project management pattern in the enterprise.In this paper,combining with the knowledge system of project management and data mining related theory,taking the online game popularization of the company G as example,studied the integration management pattern of the project of marketing channel evaluation of internet.By using data mining related algorithm establish related model and finished the project implementation of popularization channel evaluation of online game of the company G successfully.According to the knowledge system of project management,divided the project of marketing channel evaluation of internet into five groups of project management process including starting-up group,planning group,executing group,monitoring group,closeout group,concurrently combining with the theory of project management,conducted the explication of job task achievement in the each stage according to the knowledge system of project management strictly,thus realize effective monitor and management of project.Developed the integration management pattern of the project of marketing channel evaluation of internet.Based on Crisp-DM methodology,the complete process includes six periods,such as business understanding,data understanding,data preparation,data building,model evaluation and model publishing.But the methodology only narrates the work sequence and work content of data mining project from the point of view of technology,and it doesn't involve the theory and method of project management.So it is difficult for project management staff to conduct the effective control and management of the project.In this paper,by studying the integration management pattern of marketing channel evaluation of internet,regulated the process of data mining project,preliminarily discussed the application of the knowledge about integration management of project in actual project of data mining.It has universality and has the important referential effect on the same kinds of projects in the future.Finally,combining with project implementation of the marketing channel evaluation of online game,summarized the score of project,analyzed the existing problems and put forward the vision in the fields of application.