Analysis On Competitive Strategy Of Panpan's Baking Leisure Foods

Chinese baking industry has been developing rapidly coupling with large improvement of various products and sales revenue since the reform and opening up strategy being performed.At present,China has become the largest country in baking industry production and consumption,meanwhile,its growth rate of baking industry is the fastest in the world.In this thesis,the theory of evolution of competitive strategy,core competence theory,Mike.Porter analysis of five competitive forces on the basis of the theory to the context of competitive strategy of Panpan Group,the use of macro and micro,as well as qualitative Empirical analysis of research methods,competitive strategy of Panpan Group to provide scientific basis for management decisions.This paper analyzes the use of internal and external environmental assessment method,in which Panpan Group macro environment,industry environment analysis and evaluation,analyzed the Panpan face opportunities and threats.Condition of use of PEST theory,Porter's five-force model,SWOT analysis,core competence identification,the internal environment of the Panpan Group analysis and evaluation,which the Panpan Group is currently operating on the existing problems,analyze the advantages and disadvantages of Panpan Group,to determine the total cost of the implementation of leading Panpan Group mainly to meet the competitive strategy of differentiation.The implementation of competition policy,and should be mainly the work of the following areas to ensure the effective implementation of strategy:to enhance the brand protection;humanresources and support;channels to expand protection;product development security;other protection.This paper is competitive strategies for Panpan empirical analysis,the results of this study the operation of Panpan Group important reference value to other groups operating on the domestic has a certain reference.