The Network Marketing Strategy Of DIY Baking Industry

Social economy level of development of the baking industry in our country faces new opportunities and challenges, DIY baking is required now to adapt to the development of good business model, this paper discusses the current DIY baking industry development present situation, and the network marketing model and future development trend of the baking industry is analyzed, and a DIY baking brand, for example, in order to investigate the baking industry network marketing actual implementation way, the insufficient place to be perfected.Based on the case analysis, finally sums up the problems of the public.Proposed by the use of network marketing theory, research in a DIY baking the status of the implementation of network marketing strategy, brand to explore the use of network marketing in the baking industry.Through the baking industry and in-depth study of particular enterprises, determine the research methods of this article and structure;Through the analysis of network marketing theory and application, the current situation of the development of network marketing environment, a DIY baking, baking industry brand marketing present situation and the network marketing strategy and other aspects, analyzes its network marketing present situation, etc., so as to find out the disadvantages of Internet marketing;In a DIY baking brand network marketing, analyzes the micro and macro environment, and then down to a definite its network marketing target market;Taking a DIY baking brand network marketing strategy as the starting point, combined with the traditional marketing theory framework, based on the analysis of a DIY baking brand marketing strategy, product strategy and other aspects from the network.Based on the study of a DIY baking brand marketing strategy, based on the system, through in-depth analysis of enterprise network marketing how to profit, to enterprise’s actual situation as foothold, studies the Internet marketing strategy, the following conclusions: in the network marketing strategy of the enterprise, should notice to the company network marketing environment as a starting point, under the condition of the network marketing strategy formulation.Internet marketing strategy should focus on collaborative traditional marketing strategy, realize the complementary advantages of each other, make network with two kinds of traditional marketing way understanding reached state, further enhance enterprise competitiveness.Baking enterprise network marketing success factor is the management information system and a mature marketing network, it plays a necessary safeguard function.Based on some brand consumer members: survey, members of brand loyalty in the middle.Network members in the purchase of baking products to its impact factor has many, but 85.8% of the factors is the result of good taste and reasonable price, etc., the company the advantage of oneself should be further perfect.Baking food enterprises in the implementation of network marketing, should pay attention to the human nature and incorporated in the design and construction sites, warm feeling and make it really can be reflected.High standards of product quality and customer service in good condition is the most important for the implementation of baking food industry network marketing support, and is also an integral part of the necessary factors.Baking food enterprises network marketing success key still depends on the product innovation, and combined with the feature of regional environment makes the implementation strategy of differentiation.