A Research On Customer Segmentation And Service Strategy Of Veterinary Drug Companies

The theory of customer relationship management originated from western marketing theory,which was first produced and developed rapidly in the United States.With the coming of the new economic era,the strategic center of the enterprise is changing from the core to the customer,and the customer has become the most important resource of the enterprise.Customer relationship management is the focus of international management and information technology,and has become one of the most rapidly developing fields of international management and information technology in recent years.Veterinary drug industry serves the masses of animals,the quality of good or bad,and people's health is closely linked,thus,old people is to the attention of the industry is higher,the face is a type of complicated and huge customer base,according to the particularity of the products and customers,making veterinary drug companies to adopt marketing model also should have uniqueness.But no matter what marketing method the veterinary drug company USES,it is the goal of improving enterprise competitiveness and improving corporate profits.With our foreign open,veterinary drug companies in foreign countries also eyeing up to the veterinary drug market in China,makes the veterinary drug enterprise competition in the escalating,customers become the focus of pursuit of the all veterinary drug enterprise,customer information and resources has become the core competitiveness of enterprises.In the fierce market competition,veterinary drug companies to have to change the original idea of marketing,from product centered to take the customer as the center,to the enterprise and customer business relationship into a partnership,achieve win-win situation.Therefore,enterprises must change the original mode of marketing for interactive marketing method with customers,to meet customer requirements into creating more value for customers as the center,to the existing service quality into the height of the commitment to customers.To sum up,veterinary drug companies must improve the existing customer relationship management,consolidate old customers and new customers,found and effective use of customer value,improve customer satisfaction and loyalty is an important task of the veterinary medicine enterprises in our country.This article first points out the meaning and background of this topic research,then analyses the present situation about veterinary drug enterprise customer relationship management research at home and abroad,and with the help of the corresponding research methods,such as literature research,theory with practice,qualitative quantitative analysis on the specific inquiry,at the same time,introduces the connotation of customer relationship management,definition and relevant theories,and then,under the condition of A veterinary drug enterprise points out its corresponding problems in customer relationship management,and has carried on the concrete analysis,based on the basis of analysis,the scientific and reasonable suggestion is put forward,thus come to the conclusion that and in the future was prospected.It is hoped that the research of this paper can be used for reference to the research on the relationship management of veterinary drug enterprises,which will benefit the development of veterinary drug enterprises,so that the veterinary drug enterprises will emerge from the downturn and have a good prospect.