Research On The Problem Of Consumption Alienation

As an ancient phenomenon of human social life,consumption is necessary for human life and development.With the development of productivity and the ever-changing science and technology,the global economy has developed rapidly,social goods have become abundant.The purpose and method of people's consumption have great changed and to some extent have been alienated.Western countries entered the consumer society earlier,people's consumption concept and pattern also changed.The phenomenon of consumer alienation was prominent.In China,with the reform and opening up,the economy has achieved rapid development,the vitality of the market economy has been fully released,and the level of material life has been continuously improved.Different levels of consumption alienation have emerged.Alienation reflects the special nature and relationship between people's labor in production activities and labor products in turn ruling the people.Marx pioneered concept of "labor alienation" and "commodity fetishism",which provided a theoretical basis for western scholars to study alienation.In western countries,alienation spreads from the labor field to the consumption field.Western Marxist school began to pay attention to consumption alienation earlier.The Frankfurt school put forward the theory of consumer alienation on the basis of absorbing Marx's thought of labor alienation,paying attention to the reality of alienation of capitalist society and conducting theoretical research.Eco-Marxism analyzed and criticized consumer alienation from an ecological perspective.They take Marx's ecological view as the starting point and put consumption alienation.Post-modern Marxism discusses the problem of consumer alienation from the perspective of symbolic consumption,compares traditional society with consumer society,introduces semiotics into the consumption field,and proposes symbolic consumption theory.Western Marxist scholars interpreted and criticized consumer alienation from different dimensions.Alienation of consumption is actually a kind of consumption that deviates from the real needs of people.Consumption becomes the power of alienation.This power exists independently of the person itself.The main form is alienation of consumption subject,consumer object,consumer behavior,and consumer environment.The generation of consumer alienation is not achieved overnight,but is a product of a certain period of development of the capitalist society.The increase in productivity has led to an increase in social goods,which has provided material prerequisites for the generation of consumer alienation.The active market economy and media advertising has accelerated the generation of consumer alienation.The spread of western hedonism and consumerism has further promoted the development of consumer alienation.The development of consumer alienation will in turn promote hedonism and consumerism.Consumption alienation is harmful to the country,society and individuals.It will hinder people's all-round development,distorting people's value orientation,easily intensifying social conflicts,and leading to waste of resources and ecological imbalances.Therefore,we must actively explore ways to eliminate consumer alienation,strive to achieve overall human development,properly handle the relationship between production and consumption,strengthen the supervision of enterprises and the media,actively foster diligence and conservation,and comprehensively promote and practice green consumption.As the largest developing country in the world,China has the second-largest number of poor people in the world.Poverty alleviation is an important task for the country.In this context,we must attach great importance to the phenomenon of consumer alienation and vigilance.Through the study of different ideological theories and their analytical methods,combined with the actual status of development in the modern era,the analysis of consumer alienation from different perspectives is devoted to finding ways to eliminate consumer alienation.