Research On Consumption Alienation And Its Value Correction Under The Background Of Internet

With the advance of globalization,the territory of consumption is expanding rapidly in the world.People's attention on consumption issues extends from the economic field to philosophy,ethics,sociology and other aspects.With the increase of the proportion of national disposable income,the consumption mode and consumption concept of Chinese people are also changing.China has entered the era of Internet consumption.The Internet has become an important platform for releasing the potential of consumption and has also become a favorable support for the sustained and high-quality development of the socialist economy.However,the alienation of Internet consumption has gradually become a serious problem at the same time that can not be ignored in this era and society.In the Internet consumption,more and more people are addicted to the pleasure of consumption and possession.People become tools to realize consumption.They are trapped in the cage of consumerism but have not yet been conscious of their circumstances,and gradually become alienated.Marx's "alienation theory",starting from the root of social production,reveals the internal essence of alienation phenomenon and provides important ideological basis and theoretical resources for the study of consumption alienation.Based on Marx's alienation theory,this paper combines the criticism of consumerism by Western Marx scholars to examine the Internet consumption in contemporary China.Internet have affected the Chinese consumption concept and behavior,mainly presenting the orientation deviation of consumers,the alienation of consumption habits,the coercing of consumerism values and the ecological crisis caused by online consumption.In the process of Internet consumption,there are many difficulties,such as the loss of the independence of the consumer subject,the elimination of the individuality,the decline of the critical ability of the consumer group,the deviation of the consumption result from the good life pursued by the people in the new era,and the encroachment of the dissimilated consumption mode on the living space of human beings.In the end,the paper puts forward the value correction and path optimization of Internet consumption alienation,and strives to build a better life in the new era with the help of a reasonable Internet consumption concept and mode.Consumption in modern society is no longer pure material consumption.It is inevitablyentangled with human beings and their multiple social relations.From the perspective of Marx's alienation theory,in the reality of modern Internet consumption,it is an important way and mission to practice the value of Marxist philosophy to face and solve the problem of Internet consumption alienation.