Research On The Project Model Of Lijiang Rose Town Pastoral Complex

In the early 90 s of last century,Lijiang City,relying on its unique resource advantages,seized the historical opportunities of reform and opening up,the western development and the construction of a well-off society,and carried out the government led tourism development strategy.The tourism industry was developed into a pillar industry,which led to regional economic and cultural development.With the continuous progress of globalization,the tourism industry in Lijiang has also begun to develop in the direction of internationalization.By adopting the way of improving efficiency and upgrading and upgrading,Lijiang has been built into a well-known international tourist resort.Lijiang's tourism market has great inherent advantages and great potential for development.However,Lijiang tourism also encountered many problems today,such as too much commercial atmosphere,lack of new attractions,and contention of tourists around the scenic spots.Therefore,in order to make Lijiang's tourism develop in a long-term and sustainable way,we must create a more innovative and attractive tourist destination for tourists."Rose town garden complex" was born under such a demand background.Its construction is in another era of Lijiang tourism transformation and upgrading.It will cultivate a new characteristic leisure holiday tourism product for Lijiang tourism,and make new contribution to the "two take-off" of Lijiang tourism and sustainable development.This paper expounds the necessity of the construction of the "Rose Town Complex" from the industrial background,the cultural background,the policy background,the regional social and economic background and the regional tourism development background,and the detailed analysis of the project construction is the needs of the land,the township,the industry,the urban-rural integration and so on.After clarified the objectives and principles of project construction,this paper analyzes the scale of construction,location and conditions of construction.Then,the project construction scheme(including the total plane design,construction,structure and public support),combined with energy saving,water saving,environmental impact(pollution prevention and control)and safety and health fire protection were described in detail.Project management is the key to the successful implementation of the project.The second half of this paper makes a comprehensive plan for the organization and schedule of the project,and makes a discussion and Analysis on the investment estimation and fund raising plan.Finally,this paper demonstrates the economic,social and ecological benefits of the project,and concludes that the development model of "the pastoral complex of rose town" is correct and has a great potential for development.At the same time,in the process of project construction,we should strengthen the management of investment,quality,progress and so on,and formulate relevant countermeasures against the potential problems and risks so as to ensure that it can be completed on time and in quality.