The Study On Product Development Of Leisure And Vacation Tourism Of Luang Prabang In Laos

The era of leisure economy comes with the increase of leisure time.Leisure and vacation tourism has won more and more tourists because of its unique,relaxed and enjoyable way of tourism.At the same time,leisure and vacation tourism enjoyed widespread concern from government departments and the government made new flexible holiday system,which has created favorable conditions for leisure and vacation tourism,but also provided a good opportunity for the development of leisure and vacation tourism.Luang Prabang is one of the most famous tourist attractions in Laos with its ancient temples,Wat Xieng Thong,West light falls,Puxi mountain,Palace Museum and other tourism products.However,the current Luang Prabang tourism products are mainly tourist tourism products,the single product type structure cannot meet the demand of tourist and keep tourists,which result in short residence time of tourists and low value-added products.How to rely on Luang Prabang high grade heritage resources,scenic resources along the Mekong River,the unique mountainous pastoral scenery and exotic ethnic customs to develop Luang Prabang leisure tourism products and enhance the tourism attraction in the face of strong demand for leisure tourism of international tourists becomes one of the most important problems to be solved in the development of the tourism industry in Luang Prabang.The thesis studied on the product development of leisure and vacation tourism,based on the perspective of industry integration and experience,used the method of comparative study,field investigation and SWOT to analyse the development of tourism and the current situation of tourism product of Luang Prabang in Laos,then put forward leisure and vacation tourism product development path and provide new ideas for the development of leisure and vacation tourism through market positioning.Accordingly,this paper expounded the selected topic basis,research design and theoretical basis firstly;then analyzed leisure and vacation tourism development situation of Luang Prabang in Laos and pointed out the existing problems in the development of leisure and vacation tourism;Finally,the thesis put forward development ideas of leisure and vacation tourism product of Luang Prabang in Laos,including tourist market positioning,product type,product development and hierarchical path and security of leisure tourism products.The innovation of this paper lies in:firstly,the study put forward the leisure and vacation tourism product development and hierarchical types,includes leisure and vacation tourism products,leisure and health tourism products and leisure entertainment and leisure tourism products experience tourism products from outside to inside,which enrich and expand the domestic leisure tourism products development theory in Laos.Secondly,the study put forward leisure and vacation tourism product development path of Luang Prabang in Laos,including the six product system,such as rural farm Buddhist culture and leisure tourism products,West light falls and Santee hot springs leisure tourism products and so on,to provide new ideas for the Laotian government and the relevant enterprises to develop leisure tourism.