Research On Innovation And Optimization Of Business Model Of Shandong HYL Apparel Company

As the world's highest producer of garment production capacity,under the background of global economic integration and optimization and adjustment of the apparel industry chain,in the process of developing into a world-famous clothing power,China must innovate the existing business model.In terms of global competitiveness,Chinese garment companies have always played the role of "profit-earning migrant workers." Today,the profits have declined more and more,and the opponents of the"migrant workers" in the world market have become more competitive.The more you come.According to calculations,the average profit margin of small and medium-sized enterprises processing export low-end products is only about 3%,and profits have been continuously squeezed so that the transfer of apparel orders to emerging economies becomes more apparent.At the current stage,as China's social and economic restructuring reforms have entered the deep-water region,many of our country's industries and enterprises are facing the second venture on the battlefield of the Shanghai Sea and their struggles with themselves in order to sharpen their health.Specific to the level of apparel manufacturers,focusing on innovation in business management and industrial chain integration,related to 80%of the profits of companies and brands.Clothing companies are also facing the dilemma of the transformation of business models,enterprises mainly lack the core competitiveness and fall into the low end of the value chain,Rising RMB and rising costs have made clothing companies worse.The existing simple low-cost business model causes long-term damage to environmental resources and the economic model is difficult to sustain.In the past,business tactics based on the"opportunity-oriented" and "low-cost competition" models could not solve the problem of business model transformation.The story of various business model innovations and recasting is even more enthusiastic in the apparel industry.Through the research on the business model of Shandong HYL Apparel Co.Ltd.,this article found that in the current operation and operation of the company,opportunities and challenges coexist,and it is also facing a difficult development.The current business model of the innovation company has become a bottleneck to break the development bottleneck.The key means and measures to develop the predicament and meet the challenges.Based on these judgments,this article analyzes the ideas and strategies related to business model innovation,formulate feasible business model innovation solutions,and determine the approach to implementation of the plan,providing positive lessons for the company's sustainable development,and reflect the research of this article practical value.