Research On The Marketing Channels Of Property Insurance Companies

The insurance industry has been closely related to the life and livelihood of the people.Especially after the reform and opening up,the insurance industry has made rapid progress and reform,and has achieved good results.At present,China's insurance market has gradually become stable and integrated into the international insurance market.In recent years,with the continuous improvement of people's insurance awareness and the rapid development of China's economy,the insurance market has brought more opportunities for development,and the domestic insurance industry has also shown great potential for development.Insurance and banks and securities,as the three pillars of the financial industry,have played a role in stabilizing the finance and society.The development and expansion of the insurance industry is not only the need of the development of the financial industry,but also the need to maintain social stability.With the deepening of the degree of reform and opening up,the financial market is open to the outside world,and the insurance industry is also the same.In this way,more and more foreign insurance companies begin to carry out their business in our country.In the strong contrast of foreign financial insurance companies,the weakness of China's financial insurance companies is becoming increasingly prominent.After years of the application of marketing concepts,foreign finance companies have established a relatively mature marketing method.Although the property insurance company has developed to a certain extent,there are also some problems in the development process,especially in terms of marketing,there are problems such as backward marketing concept and unclear market segmentation.This article takes A Property Insurance Company as an example to explore its current marketing status.Based on the analysis of the internal and external environment of A Property Insurance,the product price channel promotion and marketing strategy,combined with the current marketing situation of A Property Insurance,puts forward some suggestions,such as the innovation of marketing mode,the implementation of differentiated marketing strategy,in order to help promote the A Property Insurance market marketing.