Scheme Design Of EA Marketing Project Of Huatai Property Insurance Company

Huatai Property Insurance Co.,Ltd.(hereinafter referred to as Huatai Insurance)has promoted the popular EA(Exclusive Agents)marketing project in the international market for the first time in the domestic insurance market.This project has attracted wide attention in the insurance industry.This thesis takes Huatai Insurance's implementation of EA marketing project as the research object,based on the insurance marketing theory,and analyzes the internal and external environment of Huatai Insurance's implementation of EA marketing project.Then,the implementation effect of Huatai Insurance EA project is studied.The analysis summarizes the experience and shortcomings of Huatai Insurance's implementation of the EA project.In view of the problems encountered in the implementation of Huatai Insurance EA marketing project,this thesis formulates a marketing strategy suitable for Huatai Insurance EA marketing project,and puts forward a series of safeguards to ensure the implementation of the marketing strategy.Through the formulation of Huatai Insurance EA marketing strategy and safeguard measures,we can help Huatai Insurance consolidate the future development of EA marketing project,enhance the core competitiveness of Huatai Insurance,and promote the thinking of marketing mode innovation in the field of domestic insurance marketing.In marketing strategy,Huatai Insurance pays more attention to product innovation,but in price strategy,it has been pursuing the management concept of steady operation,maintaining a good reputation in the industry,and maintaining the cost level at the medium level in the market.Huatai Insurance's sound management idea basically permeates every link of daily work and forms a corporate culture with Huatai characteristics.Huatai refers to the mature EA marketing model of foreign stores,which transforms sales from no-store to store-owned.To a certain extent,it breaks the limit of business time and distance,and many insurance services can be realized at the customer's door.