T Property Insurance Shandong Branch's Customer-centric Business Model Transformation And Countermeasure Research

The operation mode is the mechanism of the property insurance enterprise to promote the transformation of the product to the profit,and is the most important management mode of the property insurance enterprise.The transformation and upgrading of the business model with the customer as the center,deeply explore the customer value,continuously optimize the customer service,has become the insurance enterprise to realize the quality development inevitable road.T insurance Shandong branch to follow the market demand change,cling to industry competition,break through the dilemma of slow development,realize sustainable development,healthy and rapid they can expect to take the customer as the center of management pattern of the transformation and upgrading.This article through to the current T insurance Shandong branch management mode of the current situation,problems,causes of problems,and the transformation feasibility analysis,based on the theory of customer value and innovation management theory,puts forward to the "customer requirements" business model transformation countermeasure,help T insurance Shandong branch of the overall operation of benign sustainable development.The basic content of this article consists of seven parts:introduction,definition and basic theory,T insurance Shandong branch current situation and problems of management pattern,T insurance Shandong branch of the cause of the problems existed in management pattern,T insurance Shandong branch business model transformation feasibility analysis,T insurance Shandong branch to the "customer requirements" model transformation of countermeasures and research conclusion.In this paper,the basic idea and the research conclusion is:think,marketing channel is to take the customer as the center of the key business model transformation,it is only through customer-focused business model transformation and upgrading,in order to effectively convert customer resources into T insurance Shandong branch of the business performance;The reform and upgrading of property insurance products is the basis of the transformation of the customer-centered business model;Customer service is the core of the business model,and is the focus of the transformation of the Shandong branch of T finance and insurance.T insurance Shandong branch business sales channels are crossed,the root cause lies in the simple business divisions based on the source of business on the basis of the channel,this way of dividing obviously cannot effectively take advantage of various channels to maximize the customer value;Build channels of integrated management platform based on network information technology,is through the channels of information technology on the customer data,business data and other related data to carry on the comprehensive analysis,so that each channel managers can jump out of his original channels,objective clear T insurance Shandong branch of the whole channel construction situation;The transformation of the monotonous product sales model and the establishment of a win-win sales platform will make the Shandong branch of T finance and insurance become a comprehensive commercial giant ship.