Research On Risk Control Of Enterprise Value Investment

Value investing is a well-known investment strategy.At present,our country is in the new normal economic situation,its main characteristic is the economic growth slowdown,the economic downward pressure increases.This is a good time to invest in value.China’s securities market as an emerging market started relatively late,in the joint efforts of numerous experts,scholars and entrepreneurs,a very short period of time has scored remarkable achievements.The value investment activities in our market have long been proven to be perfectly feasible.Unfortunately,today,our country has become the world’s second largest economy,through the financial data of listed companies,using value investment for enterprise financial management of the company is still few.Value investing as a unique financial management method,can make the enterprise funds into virtuous cycle flow,an innovative market so that enterprises to find new economic growth point.This method,in our country’s new economic situation,will have broad development space.Less research has been done on the risk control of enterprise value investments.Some enterprises in the practical work,would consider using the relevant control measures to reduce the risk of value investing,but these are fragmented in other control loop,has not been specialized system of summary and induction.This paper focuses on the theory of practical application to YOUNGOR company nearly 20 years the value of the investment activities as the object,to the enterprise value of the investment risk control problem is studied.Based on the understanding of value investment theory and risk control theory,this paper first recognizes the risk of enterprise value investment from two angles.The first point is based on the value investment method itself in use process,the risk of this and include two aspects,namely: should choose investment companies and market volatility.The second perspective is based on the value of investment projects in the process of enterprise operation the immediate risk,including three aspects: the investment decision-making,project management and management intentions.Then,based on the public disclosures of the YOUNGOR company in 2001-2017,the results,risks and solutions that have been achieved for years of value investing have been summarized.This paper focuses on the risk of five aspects of the company’s strategy to deal with the existence of enterprise value investment.Finally,the case analysis,summarized the experience,and combined with quantitative analysis,comprehensive combing enterprise value investment five risk factors and weights of factors and the relationship between the corporate investors.With risk control related theory as the instruction,able to handle investment risk enterprise value system as the goal,to build in a certain commonality of enterprise value investment risk control model.This paper has some reference and reference value for the enterprise to perfect its own risk control system in the practice of value investment.