Research On The Development Strategy Of The Insurance Industry Under The Background Of "Internet +"

In recent years,with the rapid development of the information technology and the Internet cloud computing and big data under the tide,the business model of China's "Internet plus insurance" has an unprecedented opportunity for growth.With the increase of Internet penetration,has brought a revolutionary change to the Internet insurance industry in China;Internet plus insurance not only improve our insurance enterprise service consciousness,but also enrich the types of insurance products in China;also plays an important role in improving China's insurance consumer awareness of insurance.Although in recent years in the dividend policy and the Internet technology of double stimulus,China's Internet channel premium gradually expand the scale,but its growth has become more and more slowly,insurance companies face the risk is more complex in the Internet,so in the "Internet plus" under the background of China's insurance companies how to break the current predicament to explore a development path of a characteristic is an urgent issue.Based on the perspective of "insurance customers",by using quantitative analysis,literature analysis,grounded theory analysis and other methods,the contents of this study can be divided into the following parts: the first part is composed of the first three chapters.The first chapter is the introduction,which mainly discusses the background and significance of the research,contents and methods,and the related contents at home and abroad,as well as the possible innovations and deficiencies.The second chapter based on the definition of Internet plus insurance on the analysis of the development of the rapid development of Internet plus insurance background,Internet plus insurance and traditional insurance and Internet plus insurance on the insurance industry plays a role.The third chapter mainly analyzes the development status of Internet insurance in China and its current problems.The second part is composed of fourth,fifth chapters.The fourth chapter through the analysis using the method of grounded theory,constructs the restricting factors affecting the development of insurance in China Internet plus model;the fifth chapter through the research on specific cases,analysis of the factors restricting the current insurance firms deal with the above research of its development,what has taken measures to deal with,thus promoting the development of Internet plus the insurance in our country.The third part consists of sixth chapters,through the above research conclusion,put forward the strategy of R &D efforts to boost China's Internet plus insurance sustainable development--increase the cloud computing technology,optimize business system,strengthen professional personnel training,enhance their ability to improve the software,website construction,and enhance their ability of hardware.The above strategy is obtained through a lot of data analysis and theoretical research,but due to the limited academic level and the incomplete data obtained,there are some limitations in the conclusion.But in the future,I will continue to work on the content of this article,in order to make the research results more representative and research strategies and suggestions more targeted and practical.