Research On Internet Vehicle Insurance Marketing Management And Influencing Factors

With the development of China's market economy and the continuous improvement of the overall living standards of the people,China's car ownership increased year by year.The auto insurance as a car user,the owner of the most concerned about one of the problems in the current network penetration rate rising year after year,the same has also undergone tremendous changes.Insurance companies to carry out Internet auto insurance marketing activities,not only for the traditional way of selling a series of problems to provide an effective make up,but also objectively expand the market for its comprehensive market competitiveness to enhance the provision of a strong support.In this paper,the research background,the research significance and the research content are discussed in this paper.Then,the theory of Internet auto insurance marketing at home and abroad is systematically sorted and summarized,A solid theoretical basis.And then to B property insurance company's Internet auto insurance marketing as the object,carried out empirical research,and to find the objective of its marketing problems.And then also focused on the current market economy environment,B company Internet auto insurance marketing,the main internal factors.Finally,according to the previous research results,combined with the professional content given a series of highly targeted and operational advice and recommendations.