Research On The Network Marketing Strategy Of Jue Hua Island Tourism Company

With the improvement of the level of science and technology,China has entered the information age.Compared with the traditional marketing mode,the network marketing mode combined with the Internet attracts the attention of the vast number of enterprises.The Jue Hua Island Tourism Company wants to play its own advantage in the fierce market competition and occupy a place in the tourist market as much as possible.It must firmly grasp the way of network marketing so as to realize the good and fast development of the company.Through the questionnaire survey and personal interview,the author makes a field survey on the current situation of the company's network marketing to the tourists and the marketers of Jue Hua Island Tourism Company,excavate the current situation of the company's network marketing,and summarize the advantages and problems of the company's network marketing.PEST analysis of the company's network marketing is conducted to verify the feasibility and necessity of launching network marketing.SWOT analysis of the company's network marketing is conducted to sum up the company's network marketing strategy.STP analysis of the company's network marketing is conducted to identify the target of network marketing,so that the company can accurately implement network marketing.On the basis of the existing network marketing problems of the company,on the basis of the results of SWOT analysis,it puts forward the targeted network marketing strategy of the company:the strategy of switching company operator's concept;the strategy of introducing the talents;the marketing strategy of the website;the marketing strategy of the media platforms.Research on the network marketing strategy of Jue Hua Island Tourism Company will help further tap potential tourists and promote the faster and better development of island tourism.