HD Company Sea Flower Island Project Marketing Strategy Research

With the development of our country's economy,real estate presents the good development momentum,industry competition is more intense.Enterprises to survive and develop must improve market competition ability,the importance of real estate project marketing become more evident,especially the marketing strategy of the scientific nature and operability,directly relates to the success or failure of real estate project development.This paper from the marketing team and advertising,marketing policy flower sea island of HD company marketing project status are summarized,through the PEST analysis,SWOT analysis,HD company marketing environment,flower sea island of HD company project market segmentation and target market selection for customers,on the basis of analysis and market orientation,puts forward the product strategy,price strategy,channel strategy and promotion strategy,HD company in the marketing strategy,quality and cost control should be strengthened,highlight the diversity of products and diversity,positioning in the high-end market,enhance the brand influence,enhance visibility,to ensure that the marketing effect.Finally,in view of the different sales period of real estate development project,combining the reality of flower island sea three phase of the project,put forward respectively preheating period,strong sales period,sales continue to stage and late stage of the marketing implementation of security policy.Preheating period marketing stage,consumer demand,understand the consumer costs should be analyzed willingness and strengthen the communication with the consumer interaction;Strong sales period marketing stage,should strengthen the marketing personnel training,selecting a suitable sales staff and stable sales team;Sales duration marketing stage,should use "property marketing",innovative use of "green marketing",and attaches great importance to customer feel "experience marketing";The late phase of the marketing stage,shall establish customer relationship management system and perfect customer service system.