Research On The Development Strategy Of China Postal Savings Bank Shanxi Branch

Postal Savings Bank of China successfully listed on the Stock Exchange of Hong Kong in September 2016 and plans to return to A shares in 2018.In the face of increasingly strong growth target and the confidence of the investors more and more strong,post office bank branch how to according to the economic environment of Shanxi Province,Shanxi Province,such as consumer upgrades,urbanization,improve agricultural structure,etc.)increasingly comprehensive regulation(such as macro-prudential assessment system,the establishment of the made,the management of credit environment,etc.),the new technology advantage is increasingly strengthening external environment(such as the Internet financial chain technology,artificial intelligence,blocks,etc.),combinative oneself is flush with cash and internal capabilities and resources,associated enterprises break through the post office bank existing persistent poor,weak ability to resist risks,such as development bottleneck,how to open up a new mode of growth and profit model,realize the healthy development of the Postal Savings bank of China,benign growth,thus for the smooth transformation and upgrading of the national post office bank to provide important reference.In this paper,the paper is elaborated through five parts: the first part discusses the background and significance of the research method by combing through the ideas and clarifying the framework.The second part analyzes the strategic theory to establish a scientific method to solve the actual problems of the shanxi branch of the Postal Savings Bank.The third part discusses the external environment of enterprises through PEST tools,and analyzes the enterprise's capabilities and resources in detail.The fourth part is to use SWOT analysis to clarify the strategic choice of enterprises.The fifth part concretely discusses the specific implementation and safeguard measure.Through in this paper,the Postal Savings Bank of China Shanxi Province branch of the profound analysis to explore,rigorous evidence reasoning,illuminates the Postal Savings Bank of China Shanxi Province branch in the local economic recovery,the upgrading of consumption,the financial needs of the public service and the reform of "three agriculture" the opportunities,as well as the competition intensifies,the urbanization lead to advantage area migration,under the threat of Internet financial shocks form,usingits own brand and network scale,head office support,the efficiency advantages of spending less to overcome their own profit ability is not strong,weak anti-risk ability,the structure of the customer and the shortcoming of employees' professional ability,clear the development goal of the Postal Savings Bank of China,and its related diversification development strategy choice.Through the strategic choice,the concrete implementation strategy of Post Savings Bank of China is formulated,including market strategy,brand strategy,marketing strategy and cooperation strategy.Finally clear concrete implementation safeguard measures,including optimizing the allocation of resources to promote operational efficiency,using new technology to strengthen the construction of intelligent,strengthening the cooperation of the mail silver group development,strengthening the human resources with ascending human support,strengthening the construction of enterprise culture promotion enterprise cohesion.……...