Measure And Spatial Pattern Of Intelligent Development Level Of Scenic Spots

As the key link in the tourism industry chain,the level of scenic spots' intelligence level is the key factor affecting the development of smart tourism and an important part of the construction of smart city.Therefore,smart scenic spot has become a a hot issue in academia.Firstly,this paper elaborates the connotation of the wisdom tourism and the wisdom scenic spot.Then,according to the literature research method and Delphi method,etc,this paper constructs a measure index system for the development level of smart scenic spots from the four dimensions of infrastructure construction,service intelligence,marketing intelligence,and management intelligence.This study's research object are 160 4A or above scenic spots in 13 prefecture-level cities in Jiangsu Province.After that,this paper uses the combination of CRITIC method and AHP method to determine the index weights based on the subjective and objective combination weighting method,and on this basis measure the level of intelligent development of the 4A-level or above scenic spots in Jiangsu Province.Finallly,this paper uses the GIS spatial analysis and exploratory spatial data analysis method to measure the spatial pattern of intellectual development level in Jiangsu Province.The research indicates that the level of smart development in the 4A-level or above scenic spots in Jiangsu Province is uneven,with high level of service and management intelligence and second level of marketing intelligence.The level of infrastructure construction is the weakest.The level of intelligent development among the scenic spots is very different.The level of wisdom in the 5 A-level scenic spots are much higher than that in the 4A-level scenic spots and the highest level of wisdom is in theme parks that attract young people.The regional differences in the level of smart development of the 4A-level or above scenic spots in Jiangsu Province are also significant.The level of intellectual development in the areas of Changzhou,Wuxi,Suzhou and Nanjing are higher than other cities in Jiangsu Province.The intellectual development level of the area in southern Jiangsu is higher than that in Central Jiangsu and northern Jiangsu,and it is a spatial pattern of "South-North" decreasing step by step.At the same time,the spatial distribution of the intellectual development level of the scenic areas in Jiangsu Province does not show a completely random state,there is a significant global spatial autocorrelation feature,and shows a spatial agglomeration between similar values.The local government policy support,regional economic development level,tourism industry development level,management personnel understanding level and other influencing factors are the main reasons for the significant difference in the level of smart development in Jiangsu Province.In the future,we can further strengthen and enhance smart tourism construction by adopting relevant measures from the aspect of government and the scenic spots.The research on the development level and spatial pattern of smart development of scenic areas can provide theoretical support for the construction and evaluation of smart scenic spots.