Research On The Differentiation Strategy Of B Company

B company is a traditional state-owned anti-counterfeiting printing company.After years of development,the company has a high visibility and comprehensive competitiveness in the field of anti-counterfeiting printing.In recent years,with the rapid development of digital printing,digital printing to replace traditional print trend,the same security printing company B has also been a strong shock.B security printing company's main business is state and national institutions.With the digitization of traditional printed materials such as bills and invoices,the decline of company B's traditional major operating production tasks.In order to ensure the profit of enterprise survival,geared to the needs of society,develops the market,improve product competitiveness and expand the scale of enterprises,the company in the critical period of transformation,through strategic planning formulation and implementation,for finally realizes the enterprise long-term development goals,to lay the solid foundation.Based on the field investigation of the various business units of B security printing company,this paper summarized and analyzed the current overall operation status of the company.This paper tries to analyze the problems faced by the company in the whole macro environment and analyzes the advantages,disadvantages,advantages and disadvantages of the enterprise through SWOT analysis.Based on the field investigation of the various business units of B security printing company,this paper summarized and analyzed the current overall operation status of the company.This paper tries to analyze the problems faced by the company in the whole macro environment and analyzes the advantages,disadvantages,advantages and disadvantages of the enterprise through SWOT analysis.In view of the existing environment,some Suggestions for improving B company's strategy of expanding the printing industry are put forward,and some implementation is carried out in combination with the actual situation.Finally,by analyzing the internal environment and external environment of B security printing company,combining the policies of the current state and the development of the printing industry in the future,finally,through the strategy analysis and planning of the company,the differentiation strategy is proposed.From the product,brand image and service three aspects has carried on the strategic planning,the company has strong development and operation of applicability and operability.Suggestions from the management system,human culture,science and technology innovation,production optimization and market norms and branding aspects systematically,to better play to the company's high-end anti-counterfeiting printing technology,developing the company's business market,to achieve more profits.Through the close combination of theory and practice,company B has analyzed the limitations and challenges of the company's current development.Through the security printing industry development prospects and sexual degree to do the research,try to help on the transformation of state-owned enterprises.