The Impact Of Third Party Payment On Commercial Banks And Countermeasures

In June,2017,the number of users who use online payment in China has reached 511 million,and the proportion of Internet users using online payment has reached 68%.Third-party payments are gradually replacing cash,leading society to a cashless society.The third-party payment industry chain consists of merchants,consumers,financial regulators and third-party payment agencies.In the market,Banks,merchants and third-party payment platform enterprises have cooperation and competition,playing different roles and developing together.In different stages of the development of third-party payment industry,Banks,merchants and third-party payment platforms have their respective market forces and play different market roles.This paper makes an in-depth study on the origin development of third-party payment,analyzes its characteristics and current situation,and its influence on the third-party payment company.This paper compares the advantages and disadvantages of third-party payment and commercial Banks respectively.This paper expounds the different degree of impact of third-party payment to commercial Banks on deposit business,loan business,intermediary business income,payment settlement,business model,operation risk,etc.Taking alipay as an example,the effect of yu 'ebao,hua bai and bai on commercial Banks is listed.Finally,the paper points out that commercial Banks should accelerate the pace of reform and innovation and formulate corresponding coping strategies to protect against the impact of third-party payment.The author suggested that analyzed the commercial Banks can adopt coping strategies,the financial service tool,with the third party payment enterprise cooperation,promote the commercial Banks internal management level,using their own advantages to build their own financial ecosystem,etc.Finally,take icbc as an example,from the development of Internet service mode to the transformation of physical branches,the implementation of countermeasures.