Analysis Of Development Strategies In Branding Operation Of Agricultural Products

The branding of agricultural products is an important way to revitalize the rural economy in the new era,and it is also an important means to promote the scale,standardization,industrialization and marketization of agriculture.The development of agricultural products brand can not only optimize the agricultural industry institutions,improve the quality of agricultural products and market competitiveness,meet the increasing consumption demand,but also develop efficient agriculture,and realize the important measures to increase efficiency of agriculture and increase farmers' income.Huaibei city is a central city in the northeastern Anhui Province and is an important energy city nation widely.In recent years,Huaibei city,based on the advantages of resources,actively implements the brand strategy of agricultural products and focuses on the creation of brand agricultural products.Additionally,it expedites the development of the certification of "three products and one standard",such as pollution-free agricultural products,green food,organic food and geographical indications agricultural products.Therefore,a large number of brand agricultural products have emerged to enhance the agricultural competitiveness and brand farmers,and the industry has become an important industry to promote agricultural efficiency and increase farmers' income.However,as a central city with superior agricultural and natural conditions,the speed of the development of agricultural products in Huaibei city is still relatively slow.Although the brand has been formed,the brand awareness and influence are still weak and the effect is not obvious enough.It has a great impact on the overall situation of Huaibei city's agricultural development.Therefore,it is of great significance to understand the current situation of the development of the agricultural products brand in Huaibei city,to analyze the reasons for restricting its development,to seek the countermeasures to accelerate the local economy in Huaibei city and to promote the revitalization of the rural areas in Huaibei city.This paper focus on the development of agricultural products brand in Huaibei city.Firstly,the introduction of the theory of agricultural product brand development is introduced,including the connotation,importance,important value of agricultural products brand etc.Secondly,the present situation of the development agricultural products brand in Huaibei city was studied.The analysis considers that the lack of the support for the construction of high quality agricultural products base in the brand agriculture,the low level of brand operation and the lack of awareness of the brand creation are the main factors that restrict the development of the agricultural products in Huaibei city.Finally,based on the previous investigation and analysis,this paper puts forward some effective ways to improve the brand development of agricultural products in Huaibei city,including methods to strengthen the enterprise's main body consciousness to create the dominant brand,to highlight the advantages of the characteristic agricultural products to support the high quality brand,to improve the technical content of the agricultural products,to improve the brand of the standard system,to improve the standard system to promote the brand,to promote the development of the electronic commerce to deepen the brand,to strengthen the market regulation and to safeguard the safety of the brand.In summary,the suggestions is hoped to help to improve and enhance the brand development of agricultural products in Huaibei city.