Research On The Competitive Strategy Of International Settlement Business Of Agricultural Bank Of China Manzhouli Branch

The international settlement business is an important means for modern commercial Banks to obtain the middle-profit and enlarging the market abroad.It has the characteristics of low risk,quick results and high yield.Due to above,it is always a battleground between commercial banks.With the deepening cooperation of China-Russia,the accelerated implementation of the national rejuvenation of northeast,the Western Development and the One Belt And One Road strategy,the international market in ManZhouli is bound to enter the stage of high-speed expansion.If we can seize the first opportunity and take the lead,we will not only be able to get a good profit return,but also can improve the brand influence,improve customer satisfaction and achieve a win-win situation.ABC ManZhouli branch is the international business characteristic bank of Inner Mongolia,and is the vanguard of the development of the international settlement business of ABC.The international settlement business is the line for ManZhouli branch,and its strategic importance is self-evident.In order to maintain business development,consolidate its position,diversify its risks and enhance its influence,ManZhouli branch must develop international settlement business vigorously.By taking the international settlement business competition of ManZhouli branch as an example,this paper makes an in-depth analysis and research,through analyzing the internal and external environment,policies and other factors in the development of international settlement business of ManZhouli branch.With SWOT strategic analysis model,the PEST model,Michael porter three kinds of competitive strategy and take the five-force model as tool,it is concluded that currently the most applicable to the ManZhouli branch of international settlement business competitive strategy is differentiation strategy and the specific measures for differentiation strategy.It requires that the ManZhouli branch combining with the characteristics of the region's import and export industry,focusing on border trade settlement and trade financing needs,make different product solutions,and achieve the differentiation of services by door-to-door service.The differential of services and products will drive the implementation of differentiation strategy.