The Current Situation And Development Countermeasures Of Rural E-commerce Development In Huazhou City Guangdong Province

The eighteen major party of the party put forward the grand goal of building a well-off society in an all-round way in 2020.But the countryside is a short board to build a well-off society in an all-round way.Under the new situation,the electronic commerce is an important means to change the way of agricultural development,is to promote the upgrading of agricultural and rural development,farmers' income is an important starting point,since 2015,the state introduced a series of related policies,in order to accelerate rural e-commerce of our country business development provides a strong policy support and protection.This paper takes Guangdong city of Huazhou Province as the research object,adopting literature survey,questionnaire survey,comparative analysis and other methods,in-depth study of the development status of Huazhou rural e-commerce and existing problems,aimed at economic development in developed areas of rural electricity providers to explore a feasible way.The results of the study are as follows:1.Huazhou city in recent years the main forms of e-commerce in rural areas is to carry out strategic cooperation with the Alibaba group,led by government departments led the implementation of policies to support and build a good platform,the implementation of "seeds" talent training plan,promote the express network covering the whole town,the local rural electronic commerce reached a high level.Analysis of 2.by SWOT,four aspects of Huazhou rural electricity supplier development advantages,disadvantages,opportunities and risk factors were analyzed,show that:(1)Huazhou rural electricity supplier development has the following advantages: the government attaches great importance to convenient transportation network,communication infrastructure gradually improved,and gradually improve the characteristics of logistics distribution system rich resources of agricultural products.(2)the disadvantages of Huazhou rural electric business development are mainly as follows: town levelpromotion is not enough,business awareness is not strong enough,agricultural products homogenization is serious,cold chain infrastructure is deficient,and finance is rather difficult.(3)the main opportunities for the development of rural e-commerce in Huazhou are as follows: the strong state policy support,the large rural market consumption potential and the high enthusiasm of young people.(4)the main risks of Huazhou rural e-commerce development are: the differences in the concept of government and enterprise,the lower level of development.3.the Countermeasures for the further development of Huazhou rural e-commerce are as follows:(1)strengthening the promotion and promotion.(2)improve the e-commerce logistics express network.(3)the establishment of special brand.(4)improve the financial service system.(5)strengthening the training of talents.(6)construction of logistics park and e-commerce supply chain platform.(7)strengthen the cooperation between the government and the enterprise.(8)to strengthen the leading industrial enterprises.(9)to establish a regulatory system.The results of this study have some reference value to further improve the policy system of rural e-commerce development in Huazhou,and create environmental conditions and modes conducive to the development of e-commerce.