Research On The Countermeasures Of Rural E-commerce Development

Since the 21 st century,the popularity of the Internet and commercial operation,make all kinds of electronic commerce enterprise under the guidance of alibaba taobao have sprung up quickly rise,China’s e-commerce into highly development.E-commerce has changed the traditional mode of commercial operation,can make people never leave home anytime and anywhere to buy cheaper goods,also makes the enterprise can get the latest market demand,with the quickest speed to maximize the profits.The current our country’s economy entered a new development period,the economic growth rate decline,highlighted the pressure of agricultural production,farmers’ income increase is not obvious,low agricultural prices are restricting the development of rural economy.Development of rural e-commerce is current to solve China’s agricultural production were not adapted to market economy status,but also help to raise the income level of farmers,promote rural reform and development of social economy,promote the construction of new socialist countryside.Under the electronic commerce development trend,in the state of rural electricity under the background of policy support,in this article,through analysis of rural e-commerce development concept,operation mode,such as theoretical basis,in addition to the analysis of the general form of rural electronic commerce,also under the new era in taobao alibaba thousand county village planning of the typical rural electricity mode are analyzed and summarized,on the basis of the reoccupy SLPET model to analyze the development of rural e-commerce environment,opportunities and challenges,coupled with the development of a more successful case for analysis,in view of the above analysis,finally promote some advice to the development of rural e-commerce.