The Roodo Chinese Fast Food Company Under The Internet Background Development Strategy Research

With the rapid development of the economy and society,the pace of people's life has been further accelerated.The fast food industry once had a huge space for development at home.However,in traditional thinking,the original mode of production and business model has gradually been difficult to adapt to the process of modernization of all walks of life.The internet has given the new significance of this era.Various technologies such as intelligence,large data,information resources and cloud computing have brought about a large number of pioneers and leading enterprises in the industry.Internet thinking has caused further changes style of life.First of all,this paper summarizes the characteristics of fast food and fast food industry,and then describes the development trend of Chinese fast food under the influence of the Internet.Then,take the Roo Do fast food company as an example,use the SWOT model to analyze its brand competition situation,and discuss the problem of fast food industry development under the internet background of Roo Do Chinese fast food company.Finally,this paper puts forward the development strategy of Chinese fast food industry under the background of Internet: to industrializing and industrializing the fast food industry as far as possible;to improve the dining environment and to provide high quality service;to promote the promotion and to establish the brand image;to expand the scale of production and to achieve standardization and chain management.Thus,we will further contribute to the development of Chinese fast food industry in the Internet environment and contribute to the development of fast food industry.We know that Chinese fast food is lagging behind in some aspects and information restriction,which leads to its backwardness and being eliminated by the market.In recent years,fast food takeout is the most popular in China.The Chinese fast food with the background of the Internet has occupied most of the CBD business circle fast food market with its advantage of variety,price advantage and the time distance advantage in the main consumption level.Therefore,the internet background is a profound change in all walks of life.Chinese fast food industry is also actively changing ideas,stepping on the new journey of fast food industry and the integration of the Internet.Relying on the Internetthinking and platform,new opportunities and development will be welcome.