Research On The Improvement Of The Distribution Channels Of Infant Diapers In Eastern China By Chelsea

In recent years,with countries to broaden the two-child policy,make the maternal and infant market growth is accelerated,the relevant statistics,in 2015,the scale of the China maternal and infant industry is expected to exceed 2 trillion yuan,and maternal and infant industry besides milk powder diapers is the most popular one of branches of industry.Kiss bei institute,according to data from the 2014 diapers market size of about 29 billion yuan,compared with 2013 market size of 25 billion yuan,up 16%from a year earlier,at present there are 1200 or so Chinese diapers industry brands,including from early 2013 to now,there are about 200 countries inside and outside the new brand to enter the market,MPE company is expected in the United States,in 2017,in the Chinese market of foreign brand will reach 200.Predicts that by 2020,the baby diapers of market scale will reach 60 billion yuan.As production enterprise,need through the channels to get product sales to customers,to complete the process from production to sales,chiaus's baby diaper belong to fast away industry.The sparrow's sales channels include:modern business super,modern pathway,special channels,electricity,maternal and child channels,marketing channel is connected paper production important bridge between enterprises and consumers.chiaus's company as fast paper production enterprises,the industry needs to face other competitive brands in the product price,quality,marketing competition,the need to use dealers resources at the same time,in the shortest possible time to ensure that the products have the correct channel to reach target consumers' hands.Access environment at present,the Chinese market is in a modern retail channel and traditional channel,and the power and competitive advantage of the American stage,the advent of the era of new retail at the same time,through offline and online channels,increased competition and shuffling between the channels,how to obtain marketing channel structural competitive advantage in the market in the city,and in the rapid development of Internet at present,how to construct the reasonable channel str,cture,how to use network resources to build a new marketing channel,is a new subject in front of sparrow's company.Therefore,to implement the distribution strategy which is compatible with the characteristics of the finches,it is a problem for the finches to carry out in-depth exploration of the submergence terminal.Distribution channels for Chelsea's company in the future construction and management is studied,in determining the channel structure,selection and evaluation of channel members of the channel member,using effective method on serving and motivation of the channel member,puts forward some ideas and methods,has the vital significance for chiaus's company.