The Study Of The Performance Reform Form Financial Service Department Of “three Rural Issues”,GuangDong Branch,agricultural Bank Of China

Served as cornerstones,agriculture,rural areas and farmers(collectively referred to as ”Three Rural Issues”)have always provided essential support to the development of China's economy in supplying raw materials and labor force.But the urban-rural dual economic structure has existed for a long time and the county economy has chronically lagged behind,which restrain the continuous development of the domestic economy.And the development of the economy in county areas requires a large amount of funding investment.In Opinions on Implementing the Rural Revitalization Strategy,the State Council of the CPC suggests that more financial resources should be allocated to the key areas and weak links of the economic and social development in rural areas to satisfy the financial needs of rural revitalization.Now the shortage of financial supply in rural and county areas requires an urgent and effective solution.Present studies on financial supply in rural and county areas mainly focus on policy-oriented,cooperative and new-type rural financial institutions.However,not much studies has been done as to how to further take the capital advantage of commercial banks to enrich the financial supply in rural and county areas.In particular,there is little research on how large commercial banks play roles in solving the “Three Rural Issues”.This paper studies the reform performance of Agricultural Bank of China's Financial Service Departments of “Three Rural Issues”,which helps to deepen the reform of the Departments and to provide references to achieve sustainable commercial support for agriculture.At the same time,this paper also provides references for other commercial banks regarding rural issues,and has a positive effect on further promotion of the rural financial reform and improvement of the rural financial service system..Based on the combination of theoretical analysis and empirical research,this paper first discusses the relationship between finance and economic development on the basis of the research outcome by former scholars both at home and abroad,and points out the reality of insufficient financial supply in rural areas of China.Then,from the perspectives of refining the rural financial service system,strengthening the financial supply for rural areas and improving the operation efficiency of the Agricultural Bank of China,the paper analyzes the necessity and feasibility of the reform of Agricultural Bank of China's Financial Service Departments of “Three Rural Issues” from various angles.Different from previous studies mainly focusing on analysis of construction of the Financial Departments of “Three Rural Issues” in domestic branches of the Agricultural Bank of China,this paper selects the Financial Service Department of “Three Rural Issues” of the Agricultural Bank of China in Guangdong,an economically developed coastal area,as the object of study.From the aspects including organizational structure,operation mechanism,evaluation system and management innovation,this paper makes a comprehensive discussion on the actual implementation of the reform of the Departments.At the same time,through the study on the investment in recent years in the construction of agricultural industrialization,new town construction,financing of small and micro enterprises and farmers in county areas,and the coverage rate of financial service to benefit farmers,the paper analyzes the achievements of the reform.By comparing various business and financial indexes regarding the “Three Rural Issues” selected from the Department of Guangdong branch of the Agricultural Bank of China to the overall level of the bank and to those of the financial cooperative institutions in the rural areas in Guangdong,the paper analyzes the operation performance in “Three Rural Issues”.The analysis shows the performance of the Agricultural Bank of China in early stage of the reform of the Financial Service Departments of “Three Rural Issues”,and puts forward main problems and causes and corresponding suggestions for improvement.This study concludes that the reform of the Financial Service Departments of “Three Rural Issues” of the Agricultural Bank China has made some achievements in promoting large commercial banks' contributions to the innovation of the “Three Rural Issues”,the realization of professional management in businesses of the “Three Rural Issues”,the improvement of the financial supply in county areas,and the improvement of the market competitiveness of the Agricultural Bank of China.However,there are still deficiencies in market positioning,internal authorization,assessment mechanism,supporting measures and the infrastructure construction regarding the “Three Rural Issues”.Thus it is necessary to further deepen the reform for continuous improvement of the performance.