The Improvement For On-Site Marketing Process Of Real Estate On Case Study

Under contemporary fierce competition circumstance,powerful on-site marketing management competence is indispensable for real estate development enterprise to win the battle in this field.Meanwhile,high efficiency and systematic regulation in process guides the on-site marketing management's successful fulfillment.This thesis aims to use management knowledge,analyzes practical case,then puts forward the ways on how to design and improve the real estate marketing process,which finally facilitate the efficiency of real estate working staff and increase customers' satisfaction.The first part for this thesis clarifies the basic concept and status of on-site marketing management,process improvement,value chain,modularization,postponement manufacturing,information technology in domestic and abroad realm.The second part analyzes the whole on-site marketing management process,then manifests the trend for urgent needs to improve the process for real estate development enterprise.The third part analyzes a prestigious real estate company and reveal its lack of flexibility and irregularity in management process,which impedes the development of this company.Then indicates the purpose to realize the process more superior than before.Fourthly,using value chain concept to full present the valued points to make the reception more customer oriented.Fifthly,using systematic vision and postponement manufacturing theory,as well as the shared thoughts to accelerate the speed of customer to confirm the order,finally realize a better order management process.The last but now least,under the background of a real estate development enterprise who applies information technology into on selling process to realize the overwhelmingly sales revenue,which can be an example for other real estate enterprise.