The Study On Whole Process Marketing Stratagem Of The WT Real Estate Project Of KN Propertyco.,LTD

In the whole national economic system, realty business of which going ahead of the rest and developing appropriatly in a healthy way can support and drive the development of the whole national economy, is funamental, leading, sustentacular industry. While as the real estate of Chengdu in recent years obtains tremendous development, the market of real estate of Chengdu is moving to maturity progressively. Meanwhile, the uncertainty and complexity of living environment real estate enterprises face have greatly increased.Norm, aggravation of competition , maturing and individualized of consumption of the order of market of real estate, has had a deep influence on the development of enterprises, policy making and anction taking. To survive and expand, enterprises must do deepen, thorough analysis to various factors and future input and output in the surrounding environment. For that reason, a marketing strategy of science for guidance urgently is strongly needed.Therefore, this text puts emphasis on being based on marketing theory, using the dynamic idea to combine the marketing strategy and real estate project closly together, through carrying on the entire journey marketing strategy analysis and the application to KN property company WT project, to conduct the research to the real estate project entire journey marketing strategy.The full text is divided into five seals altogether:Chapter one is the introduction, which mainly introduces the background of the writing of this text, the purpose and research contents.Chapter two has carried on the discussion to the theoretical foundation of the whole marketing of the house property project. Firstly do a summary to the real estate from two aspects of the basic conception of the real estate and basic...