Research On Green Finance Development Countermeasures Of JN Branch Of Industrial Bank

Vigorously developing green finance business can not only improve the business banking business share as a whole,but also benefit ecological environment protection.The development of the green financial business of the Industrial Bank JN branch is in the development stage.Selecting the development of the green financial business of the Industrial Bank JN branch has very important theoretical and practical significance.This research uses a combination of literature research methods,theoretical research and practical investigation combined with research methods and case analysis methods,and conducts research on the green financial business of Industrial Bank JN Branch based on financial innovation theory,externality theory,and sustainable development theory.The paper points out that the problem of the development of Green Finance at Industrial Bank JN Branch is mainly due to the relatively small scale of the business as a whole,the lack of sound information communication and disclosure mechanisms,the backwardness of the green financial model,and the lack of green financial professionals.The main reason for the analysis of the problem is that the development of green finance is constrained by the traditional industrial structure,the green financial information sharing mechanism has not been established,the green financial model has insufficient innovation capacity,and the green financial professional talent team construction mechanism is not perfect.Based on the experience of the development of green financial services of Germany KfW Bank,UK Green Investment Bank,and Mizuho Bank of Japan,it proposes measures to promote the development of Green Finance at the Industrial Bank JN branch.It mainly proposes a reasonable position to actively expand the scale of JN's green finance business,improve the information disclosure and communication mechanism,strengthen the promotion and innovation declaration of the green financial model,strengthen the JN branch's green financial system construction,and strengthen the JN branch's green finance professional talent team and other suggestions.