A Study On The Influencing Factors Of The Choice In "Internet +" Trip Mode Of Shenzhen Residents

Since Shenzhen entered the “Thirteenth Five-Year Plan”,the economy has continued to operate smoothly,the main economic indicators have been growing steadily,and the urbanization process is in an ascending stage.The number of urban population has increased significantly,residents' urban economic activities have become more frequent,and diversified travel needs have become increasingly increase.However,due to the limited urban space,insufficient road area,inadequate transportation infrastructure,and the continued increase in the number of private cars in Shenzhen,the restrictive travel management policy has become increasingly stringent.The existing road capacity cannot meet the current diversified travel needs.Matching,traffic congestion is further aggravated.In this context,the “Internet+” travel mode corresponding to “Internet + Transportation” has emerged,which has profoundly affected people's travel habits and caused disruptive changes in people's travel modes.The "Internet +" travel mode not only enriches people's travel options,but also provides more solutions for urban traffic congestion and other issues.As one of the earliest cities in China to popularize “Internet+” travel mode,Shenzhen studies Shenzhen residents' intention to choose “Internet+” travel mode,which is more important for the management of Shenzhen city traffic and the relief of traffic congestion.First,this paper synthesizes the research results of the predecessors and explore the new way to travel,the concept and classification of "Internet plus" travel mode were summarized,and the research on the current situation of domestic and foreign "Internet plus" travel mode are summarized.At the same time,we comb out the relevant theoretical basis,and construct the research model with the help of the original classical theory.Secondly,the original data were obtained by issuing questionnaires,and the data were statistically analyzed by SPSS24.0.The conclusions are as follows: among the factors affecting the selection of Internet special vehicles,behavior attitude,travel mode attribute,perception behavior control and travel mode technical attribute have influence on corresponding behavior intention,and the influence degree decreases in turn.The impact of attitudes and subjective norms on corresponding behavioral intentions decreased in turn;among the influencing factors of sharing single car,travel mode property,perception behavior control,travel mode technical attribute,behavior attitude and subjective norm had influence on corresponding behavior intention,and the influence degree decreased in turn.Finally,the feasibility of the proposed "to the development of Internet plus" travel mode on the basis of the research conclusion,points out the limitations of this study and prospects for the future.There are two innovations in this paper: First,innovatively use "Internet +" travel mode as a research perspective,enriching the existing literature;Second,the “Internet +” travel mode selection is proposed to be unique and different from the traditional travel mode.