Research On The M-trip's Ecological Chain

The rapid development of mobile technology to promote process of tourism informationization . The emergence of mobile travel solved Electronics Tourism Problems - Information and services real-time. Mobile travel allows tourists at each mobile in a timely manner, easy to search information, access to services; It can also allow the tourism business units at the appropriate time, place, put tourism information and services provided in an appropriate form to give the tourists journey. Mobile tourism development, not only changed the traditional tour operator business management models, improve the market competitiveness, but also new to the birth of the main tour operators, traditional travel been an extension of industrial chain, mobile operators, mobile terminal equipment manufacturers, etc. are added to this article on the industry chain. With the market constantly improve the industry and development, extension of industrial chain expanding industrial chain also tends to complicate, which will gradually form a vast network. In a sense, mobile tourism development, the formation of a new industry, which sustains a large industry chain, if allowed, chain on each aspect are concerned about their own respective interests, to the neglect of the overall maintained, may be moving towards a completely disordered development. Therefore, the construction of a harmonious, win-win M-trip's ecological chain in the current is an important practical significance.This paper can be divided into seven chapters:The first chapter introduces the research background and significance of this article, as well as the content and purpose of study, etc.;Chapter II is the basic theory of mobile tourism research and tourism through the mobile and the relationship between the meaning of analysis, the definition of the concept of a mobile tourism, summed up the four major mobile tourist features: mobility, immediacy, convenience and variety of line and on this basis at the mobile extension of the tourism and development of the concept of the existence of strengths, weaknesses, opportunities and threats to the system; Chapter III of the ecology of the concept of the ecological chain, characteristics, nature and type;Chapter IV of the M-trip's ecological chain of theoretical research, in Chapter III to support the eco-chain theory, the definition of the M-trip's ecological chain concepts and analysis of the mobile eco-tourism chain characteristics, the nature and type;Chapter V in order to build a tourism area (a producer), Travel Agency (2 producers), mobile travel service provider (information transmission) and tourists (consumers) as the main body of the M-trip's ecological chain, an analysis of the M-trip's ecological chain moving to the premise and foundation to build and focus on all the main niche of the selection strategy and the main energy flow between the interdependent relationship with the chain;Chapter VI of Jiangsu Mobile "travel pass" as an example, the M-trip's ecological chain of the empirical analysis;Chapter VII is a summary of this article, as well as a mobile tourism development prospects.The innovative points in this paper:[1] The definition of the concept of the M-Trip, and summed up the four characteristics of the mobile tourist.[2] Ecology in the use of the principle of eco-chain, the concept of the M-trip's ecological chain is defined, and on this basis, the creation of the tourist attractions, travel agencies, mobile service providers and tourists travel to the main chain of the M-trip's ecological chain model.