Research On Merger And Acquisition Integration Strategy Optimization Of ZST Company

All along,when the enterprise has encountered the bottleneck in the operation process,and the enterprise no longer realizes the enterprise's value maximization,the enterprise has the need to be acquired.When companies want to maintain its dominant position in the industry,or want to get the management of some enterprises,mergers and acquisitions are produced by demand.Mergers and acquisitions is often an effective way to enterprise development or expansion.Many enterprises will choose acquisition way to realize the maximization of enterprise value,in pursuit of more excellent profit margins.However,as far as the relevant cases are concerned,a large number of enterprises fail to achieve the desired results after the acquisition and merger.The result is that the mergers and acquisitions of enterprises still remain on the enterprise capital level to a certain extent,while ignoring the effective integration and optimization of other aspects of the enterprise.Through the analysis of ZST's merger and acquisition integration case,this paper illustrates that the internal integration of enterprises after merger and acquisition is more important than the preparation of pre-merger and acquisition.This paper is divided into six chapters to study the optimization of ZST merger and acquisition strategy.The first chapter briefly introduces the writing background and the meaning of writing.The second chapter elaborates the relevant theories of enterprise merger and acquisition,introduces the related concepts of merger and acquisition and the motivation theory of m&a.Chapter three focuses on the basic situation of ZST company,analyzes the main problems existing in the recent integration of ZST company,and analyzes the current situation of demand of ZST's merger and acquisition integration;The fourth chapter analyzes how to optimize the path of ZST m&a integration.It mainly includes multi-channel communication,multi-orientation training,multi-level award promotion and other aspects;The fifth chapter discusses the implementation of ZST m&a integration plan.Chapter six expatiates the guarantee scheme and relevant conclusions in the implementation of the merger and acquisition integration scheme.In this paper,after reading a large number of mergers and acquisitions integration of professional knowledge,The author adopts the method of combination of actual case and concrete data analysis to analyze and study the subject of merger and acquisition integration optimization strategy.At the same time,the author discusses the optimization strategy of merger and acquisition of state-owned enterprises in practice.Based on the problems encountered by ZST industrial co.,LTD in m&a in recent years,the author puts forward an effective solution.