Research On The Transformation And Upgrading Of Rural Tourism In Guizhou Under The Background Of "Internet +"

With the development of information technology,"Internet plus" era,provide new opportunities for the development of traditional industries.Rural tourism is an important part of the tourism industry.The current rural tourism in Guizhou faces the problems of insufficient rural content mining,rural system barriers and the conflict of interests in rural development,resulting in the dilemma of the transformation and upgrading of rural tourism.This article start with the analysis of problems of rural tourism,by combining the history of the Internet and tourism industry analysis,"Internet plus" to promote the transformation and upgrading of rural tourism to the feasibility of industrial integration theory,tourism industry value chain theory and stakeholder theory,presents the integration,cooperation,sharing the transformation of rural tourism rise the three concepts,this paper puts forward the ideas for the transformation and upgrading of rural tourism for the establishment of rural development elements for rural tourism public service platform,the transformation of rural tourism market organization structure,the establishment and sharing of rural tourism development model,and on the basis of development ideas,to dig out the resources.The transformation and upgrading of rural tourism in Guizhou can be achieved by the new format of the development of the integration of mining and industry,the reconstruction of the industrial chain of rural tourism and the concrete development path of the experiential tourism product development.And take the Xijiang thousand households Miao village as an empirical research point,and put forward specific measures according to the local reality.It is believed that the transformation and upgrading of rural tourism need personnel,funds,laws and regulations,the government,and the establishment and improvement of rural tourism security system.