Study On The Relationship Between Perceived Value And Behavioral Intention Of Homestay Customers Based On Online Reviews

In the Background of Mass tourism,the residents' consumption level gradually improve,people's consumption concept are constantly changing,Lodging industry maintain the unpopular developments in the tourism market,homestay which is a kind of non-standard accommodation industry can meet the diversified demands of consumers and cater to the international consumption concept.The market development potential of home stay is huge,which attracts the attention of people from all walks of life.As the homestay facility market keeps growing,increasingly fierce competition,customer resources become the key to sustainable competitive advantage,understanding factors customer's focus on and perceived value,improving customer satisfaction is particularly important for homestay facility.Online travel industry is developing rapidly,more and more people through online booking homestay products,Online reviews are much more scientific and effective,as the number of online reviews is huge and credible,affecting consumers' impressions of the homestay.The construction of the perceptive value scale generally adopts the expert scoring method.In this paper,the content analysis method is combined with the statistical method,and the big data thinking is applied to the research of tourism field,which opens up a new research perspective and research direction.This paper,on the basis of the literature research at home and abroad,describes the definition of the homestay,online review,and perceived value,and analyzes the theory of consumer behavior and perception value,and provides the theoretical support for the article.Second,through content analysis,this paper analyzes the online reviews of homestay,and summarizes the dimension of customer perceived value evaluation of home stay in the foundation of the previous scale,and carries out the preliminary questionnaire test to further improve the perceived value scale.Finally,on the basis of customer perceived value scale of homestay,with the help ofquestionnaire and other statistical methods,the relationship model of customer perceived value,satisfaction and behavioral intention is established by means of questionnaire survey and other statistical methods,and the empirical research is conducted.Meanwhile,effective Suggestions were put forward for the operators of home stay and related departments.