Analysis Of Factors Affecting Mobile Phone Sales In Taobao Bazaar Stores

Evaluation System is a key section for customer-customer business.Among the C2 C platform providers,Taobao plays an important role in the market.The frequent changes of Taobao's Evaluation System make it difficult to have a consistent basis of the research object.This Thesis Project is to summarize the indexes and investigate the impact factors of sales.iPhone 7 plus is selected as a certain type of product.Among all the shops sell this product,sales information and shop indexes will be collected.This is done by self-collect the information from the sellers' product page.Linear Regression is adopted.Results of the research show that Accumulated Credit,Customer Favorable Rate,Matching Score and Customer Service Rate have a positive impact on sales.Accumulated Credit has the strongest influence.Service Score has a negative impact on sales.Recommendation for C2 C sellers are given according to the findings.Applications to relevant field like IT industry and other fields are given as well.