Research On Female Consumption Problem Based On Baudrillard Theory

Consumer behavior is closely related to everyone's life.The construction of consumer society and the development of modern social economy and culture make the behavior of consumption from people's actual daily life,from an economic behavior to social and cultural behavior.Consumers pay more and more attention to the deep symbolic meaning,and there is a cultural landscape in which factors such as consumption,desire,and aesthetics are aggregated.At the same time,women who are at the forefront of consumption have become the mainstay of consumer behavioral alienation,and Baudrillard is concerned about this change.Based on Baudrillard's theory,the thesis intersperses Marx's research on the chaos of consumer society and interprets the problem of female consumption alienation.Baudrillard's "symbolic political economy" provides new ideas for analyzing female consumer demand,media communication and symbolic characteristics in contemporary society.This dissertation starts with the phenomenon of alienation and grasps the context between the formation of consumer society,female consumer behavior and aesthetic culture.Consumption is not only the behavior that satisfies the needs of human production and life,but also the value of tracing people in tandem,especially the important link between female value,aesthetic culture,social consciousness and development.The paper analyzes the symbolic meaning of female consumption in contemporary times from the three aspects of female consumption alienation,the critique of female economics by symbolic economic politics,and the fact that women are gradually becoming objects of consumption in the consumer society.We can see that women are eagerly pursuing consumer symbols.Such behaviors are influenced by factors such as the development of consumer society,gender equality,and the mass media.More importantly,the purpose of women consumption is to form differences by acquiring goods.Symbolic meaning wins the recognition of society and other individuals for their values and images.Women have a strong sense of subjectivity in the process of pursuing self-worth and perfecting their own image,but still have not completely shaken off the consumption concept and gender culture under the patriarchal social culture.Under the guidance of consumption and aesthetic culture,they placed themselves in the object of “being watched” and lost the ability to express their true state.In order to enable women to escape the predicament in theconsumer society and awaken their subjective consciousness,this paper transforms the independent thinking of women and exerts the concept of healthy consumption of self-value,transforms the aesthetic standard of the consumer society to women,and corrects the mass media's image of women.In terms of display and other aspects,we seek ways to avoid over-consumption of womens body,to seek a way out for women to dominate their own spirit and body,and to present a true,connotative and thoughtful female image.